This year’s Superbowl brought what I think is one of the best marketing campaigns/ ads I have seen in a long time. If you haven’t seen it, here’s a link to the main one.

https://www.youtube.com/watch?v=jO553ijYaJw

Then there are these secondary tie-in ads.

https://www.youtube.com/watch?v=IIW3l-ENHdA&list=RDIIW3l-ENHdA&start_radio=1%3A30#t=59s

https://www.youtube.com/watch?v=IIW3l-ENHdA&list=RDIIW3l-ENHdA&start_radio=1%3A30#t=1m13s

https://www.youtube.com/watch?v=IIW3l-ENHdA&list=RDIIW3l-ENHdA&start_radio=1%3A30#t=1m29s

https://www.youtube.com/watch?v=IIW3l-ENHdA&list=RDIIW3l-ENHdA&start_radio=1%3A30#t=1m35s

What is so brilliant about these campaigns is that it fundamentally made me change the way I watched the rest of the Superbowl ads, and subsequently, all commercials in general. The premise of these commercials is that every ad is, in essence a Tide Ad, since the majority of commercials are shot with clean, fresh looking clothing. It’s simple, it’s fun, it’s memorable, and it fundamentally disrupted the way I view content lately. I’d say it would have been enough to make me try Tide, but the reality is I’m already a Tide consumer. I really found the whole thing brilliant.

I wrote this post in a freshly cleaned and pressed button-down shirt…. does that then make this a Tide Post?

-Alex